What are the common cause of failures on wall wraps?

Most failures are avoidable if proper expectations were set and agreed upon. However, when issues arise, they usually caused by one or a combination of the following:

Lack of due diligence and not using the Site Survey Form
Not all walls are the same. A shop is taking a big risk by not identifying the variables that can affect the overall performance of the wall graphic film.
Not conducting the Media Compatibility Test or Incompatible paint or primer
The Site Survey Form creates the project profile which then narrows down the products most suitable for the project. It also prompts to identify the paint on the wall and to conduct the Media Compatibility Test even for the product that was recommended based on the project profile. A highly conformable film can prematurely fail in a wall with moderate texture if the paint was formulated to reject external agents.
Incorrect print profile and/or insufficient outgassing
The print profile sets the ink limits for a specific media,for that specific printer and ink configuration, and with that specific RIP software. This is even more critical withsolvent printers. High amount of solvent residue weakens the film’s ultimate adhesion despite its higher tack feel.
Poor technique or improper surface preparation
Speed, heat, and pressure are the key factors for a successfulgraphic application on textured walls. And because interior walls are relatively flat and smooth, prepping and/orpost-application of heat on the edges and overlaps are the most overlooked steps in the process.
Incorrect print media and/or overlaminate
Only cast or premium non-PVC films can be successful in conforming to grout lines.

What are the common cause of failures on wall wraps?

Failures in wall wrap installations typically stem from failure to conduct a site survey, incompatible paints or primers, improper print profiles and outgassing, inadequate surface preparation, and using incompatible media or laminates.